Cause + Action Awards 2014

Welcome to the judging site for strategyís eighth annual Cause + Action awards!

Thanks for agreeing to participate as a judge in this year's awards. We're happy to be doing it all again this year. Consumers are increasingly responding to brands that do good - ones that are taking a stand and creating change in a wide range of causes and social action initiatives in areas such as sustainable development, community programs and diversity.

Please take a moment to read the instructions and then continue to the cases. The criteria for evaluation can be found on the instructions page. Then rate the success of the case studies in each of the five categories (Brand DNA, Uniqueness, Awareness, Legs, Overall) Olympic-scoring style from 1 to 10. We will accept scores to the first decimal place (e.g. 7.6).

Also please take a moment to comment on your three favourite cases. Your individual scores will not be published, but your comments may appear in the May issue of strategy.

Finally, please remember that the information on this site is confidential, and refrain from passing the link to this site on to anyone else.

The deadline for your responses is Friday, March 14 at 5:00 p.m.

If you have not already done so, please also send a brief bio and hi-res colour image of yourself to Jennifer Horn at by that date.

Again, many thanks for your time.

Jennifer Horn
Special reports editor
strategy magazine
(416) 408-2300 x. 528

Click to read the instructions...