Rate the success of the case studies in each of the five categories (Brand DNA, Uniqueness, Awareness, Legs, Overall) Olympic-scoring style from 1 to 10. We will accept scores to the first decimal place (e.g. 7.6).
Things to consider
You will be required to submit scores for all 17 case studies on the voting page at the same time. You won't be able to go back-and-forth between the cases and voting page without losing entered information. We recommend you mark your scores over the next two weeks on a notepad/word doc as you go through each case, and then punch them in on the voting page when you are done reviewing the programs.
When writing the case, we asked each marketer to consider the following list of questions. So, as a judge, when reviewing each case please keep in mind whether these criteria were answered.
Cases should be relevant to the 2013 calendar year (or early 2014)*, and should clearly explain inspiration, execution, marketing efforts and results.
* If the program began prior to 2013, that year should have seen a significant development in the program.
Note about conflicts of interest: If you come across a case that you have been involved with in some way, or that you feel you cannot objectively judge, please bring it to my attention and refrain from judging that particular case.