After you have read the instructions and reviewed all the cases, you can continue to the final grading step.

Rate the success of the case studies in each of the five categories (Brand DNA, Uniqueness, Awareness, Legs, Overall) Olympic-scoring style from 1 to 10. We will accept scores to the first decimal place (e.g. 7.6).

Please Enter Your Name

Judge

Air Miles

Brand DNA
Uniqueness
Awareness
Legs
Overall

Campbell's

Brand DNA
Uniqueness
Awareness
Legs
Overall

Cashmere

Brand DNA
Uniqueness
Awareness
Legs
Overall

Corby

Brand DNA
Uniqueness
Awareness
Legs
Overall

Dove

Brand DNA
Uniqueness
Awareness
Legs
Overall

Kia

Brand DNA
Uniqueness
Awareness
Legs
Overall

McDonald's

Brand DNA
Uniqueness
Awareness
Legs
Overall

RBC

Brand DNA
Uniqueness
Awareness
Legs
Overall

Samsung

Brand DNA
Uniqueness
Awareness
Legs
Overall

Sun Life

Brand DNA
Uniqueness
Awareness
Legs
Overall

TD

Brand DNA
Uniqueness
Awareness
Legs
Overall

TekSavvy

Brand DNA
Uniqueness
Awareness
Legs
Overall

Telus

Brand DNA
Uniqueness
Awareness
Legs
Overall

Toshiba

Brand DNA
Uniqueness
Awareness
Legs
Overall

Valin

Brand DNA
Uniqueness
Awareness
Legs
Overall

Wendy's

Brand DNA
Uniqueness
Awareness
Legs
Overall

My three favourite cases

Choose the three cases from all the submissions that you liked the most, and explain your choices.

1.
2.
3.
Give us your impressions of the work you have seen (this may be quoted in our report):